UH alumni and students produce best-selling book
The #1 bestselling management book in Vietnam, Business Model Generation, is a result of the collaboration between the publishers, and the students and alumni of the Vietnam Executive MBA (VEMBA) program in Hanoi and Ho Chi Minh City, Vietnam.
“In Vietnam, there has never been an absence of appetite in finding new ways to do business. With the Vietnamese edition of this book, we try to share this internationally adopted management tool beyond our VEMBA classrooms to the business community,” says Tung Bui, who wrote the book’s preface. “As Vietnam emerges fully onto the world economic stage, and with more than 500 Shidler MBA alumni currently holding key corporate positions in Vietnam, this book should be used as a means to defy outdated business models by visionary and innovative Vietnamese entrepreneurs.”
A formal book release is scheduled for this summer in Hanoi.