Float Like A Duck™ Water Safety Public Service Announcement (PSA) starring the adorable, family-friendly mascot Duckie won an Award of Distinction in the 2015 International Videographer Awards competition.
The informative and educational PSA is a collaboration between Paragon Pools’ Float Like A Duck™ program and Clark County, Nevada to bring more awareness to the importance of water safety. The message of the award-winning PSA touting the ABCDs of water safety is relevant worldwide, encouraging everyone, especially those with children, to be conscious around all bodies of water.
Representing Paragon Pools, Mary Vail ('82) was the executive producer for the project and handled concept development, scriptwriting, production coordination, talent casting, location scouting, and props. In addition, Vail secured a partnership with Clark County’s Office of Public Communications to produce the PSA.
Videographer Awards recognizes outstanding achievement by talented individuals and companies in the video production field. Entrants include video production companies, advertising and public relations firms, corporate communication departments, cable and broadcast television operations, government agencies and schools, independent producers, directors, editors and shooters and special event producers. Award judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The Award of Distinction is the second top accolade in the competition earning the 30-second PSA the much sought-after Videographer Awards trophy.
Mary Vail is a Las Vegas publicist known for her philanthropic efforts throughout the community. Vail earned a BS in 1982 from the University of Hawaiʻi at Mānoa and in 2013 earned an MBA from the University of Nevada, Las Vegas. She is a longtime member of the University of Hawai‘i Alumni Association.